Want to grow your audience and boost engagement? There’s a simple yet underrated technique you might not be using—inviting likes on your ads and posts. It’s easy, effective, and a must-know for authors looking to expand their online reach. Whether you’re managing your page yourself or working with a virtual assistant (VA), this small action…
When it comes to running ads for your business, staying secure is key. Payment hacks and glitches can derail your campaigns, hurt your budget, or even shut down your accounts temporarily. Choosing the right payment method isn’t just about convenience—it’s about protecting your business and keeping your ad game strong. Today, we’re diving into the…
Patience isn’t exactly the most fun part of marketing, but it’s absolutely necessary. Whether it’s running ads, growing a following, or writing a book, things take time. If you’re feeling frustrated about not seeing immediate results, you’re not alone. Let’s talk about areas where patience plays a major role in your success. Sales Aren’t Always…
Marketing your books can feel overwhelming, especially if you’re trying to go beyond the basics. That’s where Hive Mind, a monthly membership program for authors, fits in. Designed by Bonnie Paulson and Mandy Stevens, Hive Mind offers marketing strategies and support tailored for authors ready to grow their business to the next level. If you’ve…
Planning your social media content can feel like a lot. But when you’re ahead of the game, it’s much easier! With August around the corner, it’s time to get ready to engage readers with creative, fresh, and relevant content ideas. Whether you’re a seasoned indie author or just starting out, the tips below offer something…
When you’re running ads—whether on Facebook, AMS, or beyond—it can feel like you’re piloting a plane without instruments. Are your ads working? Should you let them keep running, or is it time to pause? It’s a common question for anyone managing ad campaigns, especially authors promoting their books. Let’s break down the key factors to…
Building a recognizable brand as an author is no easy feat, especially when juggling multiple genres. Today, we’re spotlighting Patricia Bates, a talented author with a range of romance titles that span historical, military, contemporary, and paranormal themes. Let’s dive into her current branding, what’s working well, and where there’s potential for growth. Who Is…
Understanding how your ads actually work is key to reaching your audience effectively. Numbers may look promising, but there’s often more going on beneath the surface. That’s what the 50 Percent Rule is all about: showing you how much of your target audience is truly reachable through your ads. Let’s break it down and see…
Getting your books noticed in today’s crowded market can feel daunting. Readers have endless options, and standing out takes strategy. But don’t worry, making small tweaks to your author marketing can lead to big results. Check out the video below for practical tips to enhance your book’s visibility: Focus on Building Visibility The main goal…
If you’ve ever been frustrated by the ever-changing layout of Facebook Ads Manager, we might have just found your new favorite tool. Ad Espresso is a platform that simplifies ad creation and management for Facebook and Google Ads. It’s like that friend who helps you navigate chaos with ease. In this post, we’ll walk you…