Marketing in today’s world can feel overwhelming, especially with the constant demand to “pay to play.” Whether you’re an author, entrepreneur, or content creator, understanding the basics of ads, building your audience, and smart marketing strategies can make or break your success. In this post, we’re breaking down key tips to help you navigate ads,…

March is bursting with opportunities to create fun, engaging content for your social media. If you’re looking to connect with readers, promote your books, or simply keep your profiles lively, this guide will give you plenty of ideas. From month-long themes to quirky one-day celebrations, there’s something here for every author. Month-Long Themes March is…

Getting your Facebook page active and engaging can feel like a challenge. Whether you’re an author, business owner, or creator, having a lively page makes a big impact. But it won’t happen overnight—consistency and strategy are key to success. If you’ve been wondering how to breathe life into your Facebook page, here’s how you can…

Success looks different for everyone. Yet, we live in a world that pushes us to compare ourselves endlessly to others. Social media often amplifies this noise, showing us snapshots of victories without revealing the full picture. As authors, business owners, or just people, we need to take a step back and truly ask ourselves: What…

Spring is here, and it’s the perfect time to freshen up your social media game. For authors, connecting with your audience means staying creative and engaging. If you’ve been wondering what to post this month, I’ve got you covered. From quirky holidays to bookish events, April is packed with fun opportunities to spark conversations and…

Setting goals as an author can feel overwhelming, especially if you’re trying to balance creativity, deadlines, and marketing your work. But here’s the truth: without clear goals, it’s tough to keep momentum. Whether you’re working on your first book or juggling multiple projects, making time for proper goal-setting is key to long-term success. And when…

Growing your Facebook page as an author can feel overwhelming at first, but with the right strategies, you can steadily build an engaged audience. Whether you’re just starting or looking to breathe life into an existing page, there are practical steps you can take. Here’s a breakdown of effective methods to help you grow your…

In the constantly changing world of book marketing, laying out an effective ad strategy can feel like a daunting task. Whether you’re a seasoned author or just getting started, staying consistent and clear about your goals is key. Marketing isn’t a sprint—it’s a long game that rewards steady effort. Let’s break down how to create…

Are you an author trying to make sense of marketing your books? If you’re feeling overwhelmed, you’re not alone. Luckily, there’s a tool to help simplify the chaos—Author Pilot. It’s practical, beginner-friendly, and packed with features to help authors track their book marketing efforts step by step. Let me walk you through my first experience…