Stuck? Boost Your Author Business with Proven Strategies
If you’re an author struggling to market your books and grow your business, you’re not alone. The challenge of navigating advice, strategies, and tools can feel overwhelming. But don’t worry—Bonnie Paulson and Andy Stevens from Finding Your Indie are here to help. With years of experience in author marketing, ads, and branding, they’ve built resources to guide authors like you toward success.
Check out their latest video below, where they introduce their mission and share how they can assist you:
Why Many Authors Feel Stuck with Marketing
Publishing your book is just the beginning. Getting your work in readers’ hands is the real challenge. But with social media, ads, and conflicting advice bombarding you from every direction, it’s easy to feel lost. The truth is, half the battle is figuring out which strategies actually work for your unique goals.
Bonnie and Andy understand the frustration. They’re readers too, so they know the importance of connecting great books with eager readers. The good news? They’ve spent years fine-tuning what works and what doesn’t, so you don’t have to figure it all out alone.
What Finding Your Indie Offers to Authors
Bonnie and Andy’s mission is simple: to help authors turn their passion into a thriving business. They provide free and affordable resources to demystify book marketing and advertising. Here are some of the key tools and opportunities they offer:
- Free YouTube Content: Weekly videos filled with tips on marketing, social media, and branding.
- Facebook Group: A growing community of like-minded authors sharing struggles and solutions.
- Social Media Newsletter: Regular insights straight to your inbox—free to sign up.
- Ad Audits and Brand Spotlights: Submit your ads or author brand for a personalized review. They’ll share actionable ways to increase conversions and reach more readers.
By offering step-by-step help, they break down the noise and make marketing more manageable.
What Can You Learn from Their Videos?
Bonnie and Andy believe marketing doesn’t have to be a mystery—or cost a fortune. Their YouTube channel covers actionable advice to help you hit your goals, including:
- Marketing Monday Tips: Weekly ideas to refresh your strategy and improve results.
- Social Media Guidance: Simple ways to connect with your audience without burning out.
- Ad Improvement Tips: Learn how to make every marketing dollar count.
You’re not just learning in theory—you’re applying real-world solutions.
Join the Community and Grow Together
One of the most valuable parts of Finding Your Indie is the community. Marketing doesn’t have to be a solo journey. In their free Facebook group, you’ll find authors who are dealing with the same challenges. It’s a space to share wins, troubleshoot struggles, and get direct support from Bonnie, Andy, and other members.
They also encourage collaboration. Share their videos with fellow authors who could use a boost—because when one author succeeds, we all benefit. As they put it, “This is not a zero-sum game. There’s room for everyone.”
How to Get Started
Ready to get unstuck and take control of your marketing? Here’s how to start:
- Hit Subscribe: Follow their YouTube channel for fresh content every week.
- Join the Facebook Group: Find support and inspiration from other authors. Sign up here.
- Sign up for the Newsletter: Get free resources and updates directly in your inbox.
- Volunteer for an Ad Audit: Let Bonnie and Andy review your ads to uncover ways to elevate your results.
Closing Thoughts
Marketing your author business doesn’t have to feel like reinventing the wheel. With the right guidance and tools, you can bridge the gap between your books and the readers who’ll love them. Whether you’re brand new to marketing or just need a fresh approach, Finding Your Indie is a great place to start.
Try their ideas, lean on the community, and focus on making steady progress. As Bonnie and Andy remind us, marketing isn’t about competition—it’s about connection. Get ready to make your author business thrive!