If you’ve ever been frustrated by the ever-changing layout of Facebook Ads Manager, we might have just found your new favorite tool. Ad Espresso is a platform that simplifies ad creation and management for Facebook and Google Ads. It’s like that friend who helps you navigate chaos with ease. In this post, we’ll walk you…
Looking for a way to streamline your book marketing? Meet the Read Link Tool—an easy-to-use feature inside Author Helper Suite (formerly Reader Links). It’s a simple trick that can elevate your readers’ experience and make sampling your books effortless. Today, we’ll walk you through what it is, how it works, and why it’s a must-have…
Looking for tips on how to elevate your author brand while keeping things authentic and memorable? You’re in for something exciting! In this edition of the “Finding Your Indie” Brand Spotlight, we focus on author TK Lawyer, exploring what makes her stand out, areas of opportunity, and actionable advice for authors looking to improve their…
When it comes to running ads on platforms like Facebook, every little detail matters. From the tone of your text to the images you use, it all plays into whether your ad thrives or gets buried. One common question we hear a lot is: Should you use emojis or fancy formatting in your ads? Well,…
Success in marketing doesn’t have to be complicated. Sometimes, focusing on the basics is what drives results. As authors, we often overthink things, especially when it comes to advertising and marketing strategies. But here’s the truth: simplicity often wins. In today’s post, we’ll explore how you can simplify your marketing efforts to save time, money,…
Choosing whether to create a new pen name can feel overwhelming for many authors. It’s not just about making a decision; it’s about making the right decision for your brand and readers. In today’s post, we’re tackling this big question, offering insights from personal experience to make the process easier for you. Check out the…
Are your book ads working as hard for you as they could be? In this post, we’re diving into a real-life ad account audit for author Stephanie Harrell, who writes contemporary romances with a unique fairy tale twist. This detailed session explores everything from targeting challenges to actionable strategies for getting readers to take the…
Choosing to write under a pen name is a common strategy for authors who write in multiple genres. But managing multiple pen names—and splitting your work between them—can feel overwhelming. Whether you’re starting fresh or restructuring your existing books, we’ve got you covered. For this post, we’re breaking down how to carefully and effectively split…
Marketing your books isn’t just an art; it’s a science. And when it comes to running Facebook ads, the buzz around “unrestricted targeting” is hard to ignore. Some swear it’s the secret sauce for success. Others say it’s a black hole sucking up advertising budgets. So, what’s the real deal? Before you gamble your hard-earned…
October is here, and it’s packed with opportunities for authors to connect with readers through creative social media ideas. Whether you write urban fantasy, romance, thrillers, or something else entirely, engaging seasonal content can help build relationships with your audience. Let’s dive into some strategies and fun ideas to boost your social media in October….