Why You Need a Backup User in Your Ad Account to Protect Your Business
Running ads on platforms like Facebook or Amazon AMS can be a powerful tool, but it comes with risks. Account lockouts, hacks, and unexpected issues can throw you off track. Having a backup user on your ad account isn’t just a good idea—it’s a smart move to safeguard your marketing efforts and your business.
Here’s a video we discussed on this topic, which you can check out:
What’s a Backup User, and Why Does It Matter?
A backup user is someone who can access your ad account if you’re locked out or something goes wrong. Think of it as a spare key—one you hope you won’t need but will be grateful for when trouble strikes.
Whether your account gets hacked, flagged for review, or you lose access because of unforeseen issues, a backup user can step in and help. This applies to both Facebook and Amazon AMS accounts, which are critical for authors, businesses, and marketers managing ads.
Who Can Be Your Backup User?
The good news is almost anyone can serve as your backup user. It doesn’t need to be a business partner or another ad manager. Here are a few key considerations:
- Use an active profile: Ensure the person has a valid Facebook or Amazon account.
- Choose someone you trust: Grant admin access only to those you trust with sensitive data, like your spouse or a close business partner.
- Consider yourself: Many people create a separate business profile as a backup user for their own account.
Giving full admin access should be avoided unless absolutely necessary. If you need limited help, assign roles like “Editor” or “Advertiser” instead of “Admin.”
Real-Life Scenarios Where Backup Users Save the Day
Imagine waking up to an email saying your account has been hacked or locked. Nightmare, right? Here’s how having a backup user can save time and stress:
- A hacker took over an account: One client received an alert at 3 a.m. that someone accessed their account. Because there was a backup user added as an Editor, they logged in, reported the issue to Facebook, and prevented further damage. Without that access, the main account holder couldn’t have even contacted support.
- Locked out for unusual activity: Sometimes accounts get flagged for routine issues, like rejected ads. If you’re locked out without a backup, your campaign sits idle. A trusted user can step in to keep things running.
- Avoid long-term headaches: Some people go months—or even years—without fixing account issues. A backup user ensures problems are tackled quickly.
Why You Shouldn’t Rely on Admin-Only Access
Many ad managers and users mistakenly give admin access to everyone involved. This might seem convenient but creates security risks. Here’s why:
- Hacks spread fast: If an admin user gets hacked, connected accounts are at risk.
- Payment exposure: Admins can see sensitive financial info. Never share that unless absolutely necessary.
- Unnecessary access: Editors can manage most tasks like reporting issues, managing ads, and communicating with support—all without admin roles.
By keeping users at the Editor or Advertiser level, you reduce potential damage from security breaches.
Tips for Better Account Security
- Enable Two-Factor Authentication (2FA): Use a text message, email, or authentication app like Google Authenticator to secure logins.
- Dedicate a credit card for ad spend: Avoid linking PayPal or bank accounts directly to your ad account. Virtual cards, like Capital One’s Eno, can provide added layers of protection since it generates unique numbers for each vendor.
- Change passwords often: Regularly update your passwords and avoid reusing them across platforms.
Avoid These Common Mistakes
- Don’t give admin access to everyone: Limit admin roles to only the most trusted individuals.
- Skip PayPal: When hacked, PayPal transactions are harder to dispute. Instead, use a credit card for extra security and fraud protection.
Bonus Protection with Virtual Cards
Using tools like Capital One Eno makes managing payments even safer. Say your card gets compromised—it’s tied only to one platform. You can cancel the virtual card without disrupting your other accounts. Bonus? You’ll be notified if charges occur outside the intended platform.
Final Thoughts
Marketing is already challenging—don’t let security issues make it harder. Adding a backup user to your ad account, keeping security measures in place, and avoiding risky practices like linking PayPal can save you headaches down the road.
Is your account secure? If not, start building layers of protection today.
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Let’s keep your ads running smoothly and securely!