Running effective Facebook ads isn’t just about creating them—it’s about understanding the data and making informed decisions. In a recent ad account audit with sweet small-town romance author Kerry Evelyn, we took a deep dive into her campaigns, analyzed her strategies, and offered actionable tips to boost her return on investment (ROI). If you’re an…
When it comes to Facebook ads, one thing is clear: Facebook favors ads that feel natural—ones that blend seamlessly into a user’s feed. Organic-looking ads don’t just avoid annoying users; they can also reduce costs and increase engagement. Let’s break down what makes an ad appear “organic” and why it matters for authors and marketers….
When it comes to marketing as an author, one of the most common—and often overlooked—questions is: “Who is your reader?” This question sounds simple, but it’s the foundation of everything you do. If you’re struggling to sell your books, this may be where you need to start. Let’s break this down so you can connect…
Struggling to figure out your author brand? You’re not alone. In this latest session of the Brand Spotlight, we explore the challenges faced by the talented author Nova Blake. Nova reached out with a question many writers deal with: “How do I split my booklist when considering additional pen names?” Let’s break it down. Understanding…
November is here, and it’s time to gear up your social media as an author! Keeping your readers engaged is essential, and using themed days and events can make it fun and easy. Here’s a breakdown of key dates and ideas to help you plan your posts for November. Check out the video for even…
Hiring an ad manager can be a game-changer for authors ready to take their marketing to the next level. But what exactly should an ad manager do? What can you expect from them, and how can you work together effectively? If you’re curious about these questions, you’re in the right place. Let’s break this down…
When it comes to running Amazon Marketing Services (AMS) ads, things can get tricky—especially during high-traffic promotions like Zoebubs or end-of-year campaigns. If you’ve ever been shocked by unexpected ad spend spikes, you’re not alone. Luckily, there’s a simple way to control your AMS daily budget and keep your costs from spiraling out of control….
Images play a huge role in direct sales websites. If you’re an author selling directly through Shopify, your site’s visuals can make or break the user experience. Consistency, quality, and ease of design are key to keeping your site professional and engaging. If you’ve ever wondered how to create polished, uniform product images for your…
Building a brand as an author can feel overwhelming, especially when you’re trying to juggle writing, publishing, and learning all the ins and outs of marketing. Today, we’re focusing on author Kimberly Keyes—diving into her questions about covers, branding, and more to help her take her books to the next level. Branding Challenges and Opportunities…
Are you putting your money where it actually helps as an indie author? Let’s talk about making smart decisions. Marketing and growing an author career isn’t just about throwing money at ads or translations. It’s about timing, strategy, and ensuring a solid foundation is in place first. Here’s some solid advice you probably need to…