Social Media Tips for Authors: November 2023 Holidays, Events, & Engagement Ideas

November is here, and it’s time to gear up your social media as an author! Keeping your readers engaged is essential, and using themed days and events can make it fun and easy. Here’s a breakdown of key dates and ideas to help you plan your posts for November.

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Celebrate These November Dates

November 1: National Author Day

This is a perfect excuse to spotlight yourself as an author. But why not shift the focus to the authors who inspired you? Tag your favorite writers, whether they’re friends, literary idols, or authors whose books you love. Ask your readers: “Besides me, who’s your favorite author?” Not only is this great for engagement, but it also gives insight into your audience’s tastes, which can be useful for future marketing.

November 2: Cookie Monster Day

Let’s be honest—who doesn’t love cookies? Use this playful holiday for a fun post. Ask your followers: “What’s your favorite cookie?” The interaction will spark conversations, and you can tie it to current cookie trends. If your town has gourmet cookie shops like Crumbl, mention them! Bonus points if you tie it back to your genre. Cookies and monsters? Sounds like a sweet win for everyone.

November 11: Veterans Day

This day is a chance to honor the veterans in your life. A simple “thank you” post can go a long way. If you write military-based genres, like military romance, post related content—maybe feature a character or story based on this theme. Either way, showing gratitude is timeless and works across all genres.

November 15: I Love to Write Day

Writers, this one’s for you! Share something you’re working on, but keep it raw and unedited. Ask your readers if they write too—whether it’s journals, poetry, or something else entirely. People love sharing their creative side, and it’s a great way to connect.

November 18: Occult Day

For authors of urban fantasy, paranormal romance, or anything supernatural, this day is practically your Super Bowl. Ask: “What’s your favorite supernatural creature?” or “What’s your favorite book with witches or magic?” Tailor it to your niche and watch the comments roll in.

November Weekly Themes

National Children’s Book Week (Second Week of November)

Encourage your followers to celebrate the joy of reading with their families. Share your favorite children’s books or ask what they read as a family. This is also a good opportunity to discuss literacy and recommend young adult (YA) or middle-grade gems.

National Family Stories Month

This month-long theme is perfect for connecting over meaningful stories. If your family reads together, talk about the books that have created lasting memories. Readers love hearing about your personal side—it builds trust and connection.

Thanksgiving and Shopping-Based Holidays

Thanksgiving (November 23) and Celebrate Your Unique Talent Day

Thanksgiving is always a great time to show gratitude. Pair this with celebrating a unique skill you have—whether it’s writing, baking, or something unusual like reciting U.S. presidents by memory! Ask your audience about their unique talents. Fun, spontaneous posts like this stir up engagement.

Black Friday, Small Business Saturday, and Cyber Monday

These dates are prime shopping days, so plan your sales. Run promotions from Thanksgiving through Cyber Monday. Whether it’s discounts on your books, boxed sets, or signed copies, it’s the perfect time to get your work in readers’ hands.

National Novel Writing Month (NaNoWriMo)

November is NaNoWriMo—National Novel Writing Month! If you’re participating, share your progress. Local libraries often host events or sprints for NaNoWriMo. Even if you’re not joining, use this time to connect with aspiring writers. Offer tips, cheer them on, or ask about their goals.

Tips to Stay On-Brand

• Always tie your posts back to your identity as an author.
• Engage with your audience through open-ended questions to encourage conversation.
• Have fun with your content—your enthusiasm will shine through.

Conclusion

November is packed with opportunities to connect with readers and promote your author brand. From themed holidays to writing challenges, there’s no shortage of inspiration for your social media. Which idea will you try first? Let us know in the comments or share your favorite November post ideas.

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