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Running effective Facebook ads isn’t just about creating them—it’s about understanding the data and making informed decisions. In a recent ad account audit with sweet small-town romance author Kerry Evelyn, we took a deep dive into her campaigns, analyzed her strategies, and offered actionable tips to boost her return on investment (ROI). If you’re an…

Let’s talk about something every author needs: a solid newsletter list. In a world where social media platforms might disappear overnight, your email list is something you own. It’s a direct line to your readers, and it’s more important than ever to cultivate it. Ready to learn how to build a newsletter list that grows…

Hiring an ad manager can be a game-changer for authors ready to take their marketing to the next level. But what exactly should an ad manager do? What can you expect from them, and how can you work together effectively? If you’re curious about these questions, you’re in the right place. Let’s break this down…

October is here, and it’s packed with opportunities for authors to connect with readers through creative social media ideas. Whether you write urban fantasy, romance, thrillers, or something else entirely, engaging seasonal content can help build relationships with your audience. Let’s dive into some strategies and fun ideas to boost your social media in October….

If you’re an indie author or a reader curious about how book marketing works, you’re in for a treat today. Let’s shine the spotlight on indie author Celia Roman. Exploring her branding, books, and strategies gives us insight into how authors can polish and market their work effectively. And hey, if you’re an aspiring author,…

Planning your social media content can feel like a lot. But when you’re ahead of the game, it’s much easier! With August around the corner, it’s time to get ready to engage readers with creative, fresh, and relevant content ideas. Whether you’re a seasoned indie author or just starting out, the tips below offer something…