Repurpose Content to Save Time and Reach More Readers
Creating content takes time, energy, and creativity. So why let it live in just one place? Repurposing your content is a simple yet powerful strategy that helps you reach wider audiences while saving valuable time. Let’s break down how authors and creators can make the most of their content by reusing it across platforms.
What Is Content Repurposing?
Content repurposing means taking one piece of content and using it on multiple platforms. For example, if you make a video for TikTok, you can share it on Instagram Reels, Facebook, YouTube Shorts, Twitter, and more. It’s about taking that one creative effort and multiplying its impact.
For authors, this could mean repurposing a TikTok about your latest book’s theme or trope. Record the video once, then post it everywhere—adjusting music or captions as needed for each platform’s rules. This strategy ensures you get more mileage out of every piece of content you create.
Why Repurpose Content?
- Save Time and Energy
Repurposing helps you do more with less. Instead of creating new content for every platform, you use the same content across various channels. - Reach Different Audiences
Your audience on TikTok might not be the same as your audience on Instagram, Facebook, or YouTube. Posting across platforms helps you connect with people who may not follow you everywhere. - Work with Algorithms
Platforms have different algorithms, and not all of them show your content to the same extent. For instance, a TikTok video might underperform while the same video on Instagram Reels gets thousands of views. Don’t let one platform’s algorithm decide your content’s fate—share it everywhere.
How to Repurpose Content Effectively
Step 1: Create the Content
Start with a video, graphic, or post that aligns with your brand. For videos, you can create them directly on TikTok, use an app like CapCut, or film outside apps altogether. Pick whichever method works best for you.
Step 2: Share Everywhere
Once you’ve made your content, upload it to all suitable platforms. Here are a few to consider:
- TikTok
- Instagram Reels
- Facebook Reels
- YouTube Shorts
Many tools, like Business Suite, can help you publish to Instagram and Facebook simultaneously, saving even more time. Others, like Loomly, integrate scheduling features for easy uploads.
Step 3: Tailor If Necessary
Some platforms have specific music, layout, or length restrictions. Adjust your content as needed, like changing music tracks for Instagram or adding captions for YouTube Shorts.
Step 4: Schedule or Outsource
You don’t have to do everything manually. Use scheduling tools to plan your posts ahead of time, or consider hiring a VA to help upload and manage content. This ensures consistency without last-minute stress.
Step 5: Reuse Older Content
Don’t be afraid to bring back past content. Repost after three to four months, as newer audiences may have missed it the first time. Some creators even reshare every week to maximize reach. The key is consistency—keep those algorithms working for you.
Tips for Authors: Align Content with Goals and Branding
Define Your Goals
Why are you making this content? Are you promoting a book, building your author brand, or just experimenting for fun? Every piece of content should serve a purpose and align with your goals. For instance:
- Want more book sales? Add a link and mention your book.
- Building community? Share relatable, engaging content.
Avoid disconnects between content and goals. If your goal is book promotion but you’re just posting random dance videos with no mention of your book, your efforts won’t align.
Stick to Your Brand
Consistency matters. Your content should reflect your author brand. For example:
- Write sweet romance? Skip spicy content and keep things wholesome.
- Write dark thrillers? Fluffy, lighthearted videos might not fit your vibe.
Staying true to your style builds trust with your audience and ensures they know what to expect from you.
Have Fun
Most importantly, enjoy the process. If you’re having fun, your audience will notice and engage with your content more. But if you’re forcing yourself and not enjoying what you create, that lack of enthusiasm can come through. Keep your energy positive and authentic.
Why Content Repurposing Is a Long-Term Strategy
Repurposing isn’t just a short-term way to save time—it’s a long-term strategy to maximize the value of every piece of content you create. By sharing and resharing your work, you’re covering more ground and taking advantage of different platforms’ audiences and algorithms.
Even content that didn’t perform well initially can succeed on another platform or during a later repost. So don’t hesitate to recycle your best work for a fresh round of engagement.
Final Thoughts
Marketing as an author doesn’t have to be overwhelming. By repurposing your content, you’ll save time, reach more people, and give yourself breathing room to focus on your writing. Whether it’s TikTok, Instagram, YouTube, or beyond, make that content work harder for you. And remember—share, share, share!
What platform are you repurposing your content on next? Let us know in the comments below!