Social Media for Authors: Top June 2023 Tips to Promote Your Books and Engage Readers
Looking to boost your book marketing and connect with readers this June? We’ve got you covered. From tapping into seasonal opportunities to leveraging fun, creative social media trends, these tips are packed with practical advice for authors looking to build engagement without breaking the bank.
You can also follow along with this video for more ideas:
Make the Most of Monthly Themes
June is full of themes and observances that are perfect for authors. Here are some you should consider:
- National Audiobook Month: Promote your audiobooks! This is the ideal time to showcase your work to audiobook listeners, a growing segment of readers. Create posts highlighting your audiobooks and consider tying them to Father’s Day. Suggest these as gifts for dads or anyone who loves listening to stories on the go.
- Father’s Day (June 18, 2023): Celebrate this day by sharing books that resonate with dads. Whether it’s audiobooks, thrillers, or heartfelt stories, this is a great marketing opportunity.
- Summer Reading Lists: People love curated lists, and June is the perfect time to share one. If you’re an author, collaborate with other writers. Create a shared summer reading list featuring books from multiple authors—your own and others. Break it down by weekly reads, hyperlink the titles, and share it in newsletters, on social media channels, or even on BookFunnel to reach new readers.
Use Creative Ways to Market
Do you ever feel stuck on what to share next? No need to reinvent the wheel—use these creative prompts tailored to fun June observances:
- Say Something Nice Day (June 1, 2023): Spark positivity by encouraging readers to share something kind about themselves. Or, post an inspiring excerpt from your book that ties in with this theme.
- National Selfie Day (June 21, 2023): Build engagement by inviting readers to post selfies with one of your books. You can even spin this into a fun challenge—ask them to share selfies in quirky places while reading your book.
- Summer Solstice (June 21, 2023): If you write urban fantasy, magical tales, or anything with a mystical vibe, use this day to highlight those elements in your books.
- National Donut Day (June 2, 2023): It’s a fun, lighthearted day. Share an image of your book next to a donut or ask readers what they’re reading while enjoying their favorite treat.
Innovative ideas like these help your posts stand out in feeds and make you memorable to your audience.
Don’t Forget Older Books
Your older titles are gold mines waiting to be rediscovered. Many readers forget about past releases. Remind them! Post about your backlist on Facebook, Instagram, and Twitter (or whatever platform you’re comfortable with). Re-share an older series, refresh the covers, or tie them to a trend like Summer Reading or Audiobook Month.
Readers love finding great stories they missed the first go-round. Don’t let your past work sit unnoticed.
Build Your Content Calendar
If you’re wondering how to tie all these ideas together, it’s time to create a content calendar. Hit these tips while planning:
- Start with Themes: Base your posts around June’s major themes like audiobooks, Father’s Day, or summer reading.
- Incorporate Fun Observances: Sprinkle in days like Selfie Day or Say Something Nice Day.
- Align with Your Brand: Whether you write dark romance, fantasy, or thrillers, tailor these trends to fit your genre and style.
- Promote Strategically: Push upcoming releases or remind readers about your backlist.
And remember: you’re not just selling books; you’re building relationships. Meet readers where you’re comfortable, be consistent, and engage genuinely.
Our Tool Highlight: Book Brush
Creating professional, polished graphics for marketing is time-consuming—unless you’re using Book Brush. As authors, we love this tool and use it almost daily. Here’s why it’s a must-have:
- Instant Graphics: Their templates let you drop in your book cover and get stunning images in seconds.
- Cover Reveals and Audiobook Promos: If you’ve got a new release or audiobook to showcase, you’ll find plenty of themed options.
- Custom Mockups: Create mockups unique to your branding and reuse them effortlessly.
- Video Trailers: Promote your books with engaging video content.
Even if you’re not tech-savvy, Book Brush makes you look like a pro.
Engage, Energize, and Stay Consistent
At the end of the day, successful marketing comes down to two things: consistency and connection. Keep showing up for your readers. Share pieces of yourself and your books through posts they’ll enjoy.
June offers plenty of opportunities—take advantage of them! Whether you’re a seasoned author or just starting out, these tips can help you build momentum.
Join our Facebook group for even more support and ideas from fellow authors (it’s free!): https://go.findingyourindie.com/FacebookGrp.
Happy writing, and we’ll see you in the July blog!
