Figuring out how much to spend on advertising as an indie author can be tricky. Opinions vary, and the right answer depends on your situation. Some recommend spending 10-20% of your income on growth, while others push that to 50%. But before deciding, ask yourself two important questions: What can you afford? What are your…
A hugely common question that’s asked a lot in the author world is “should you hire an Ad Manager?” Ad managers aren’t magic. If your stuff can be sold, they can help. If it can’t, no one can fix that but you. When you’re trying to grow your career as an author, marketing can be…
Raise your hand if you’ve ever felt like your social media posts are echoing into a void. You’re showing up, you’re posting, but where is the engagement? It’s barely there, and it can be incredibly frustrating. What’s going on, and how can you fix it? Mandie Stevens from Finding Your Indie is here to help!…
Are you pouring money into ads, but nobody’s buying your book? You’re not alone! Many authors make the mistake of throwing cash at ads without pinpointing the right audience. This post will teach you how to find the readers who are most likely to devour your books, so you can stop wasting money and start…
If you’re an author dabbling in Facebook ads—or Meta ads, as they’re often called—you’ve probably noticed some changes in the ad game lately. Are the algorithms glitchy? Are costs rising? You’re not imagining things. Let’s break down what’s happening, how it impacts authors, and how you can work around it to keep your marketing humming…
Thinking about running Facebook ads for your books but unsure if it’s a good investment? You’re not alone. Many authors are debating whether Facebook ads are worth the time and money, especially in today’s competitive market. Let’s break it down so you can make an informed decision. Why Marketing Isn’t Optional Anymore Publishing your book…