Are you pouring money into ads, but nobody’s buying your book? You’re not alone! Many authors make the mistake of throwing cash at ads without pinpointing the right audience. This post will teach you how to find the readers who are most likely to devour your books, so you can stop wasting money and start…
If you’re an author dabbling in Facebook ads—or Meta ads, as they’re often called—you’ve probably noticed some changes in the ad game lately. Are the algorithms glitchy? Are costs rising? You’re not imagining things. Let’s break down what’s happening, how it impacts authors, and how you can work around it to keep your marketing humming…
What are Facebook ad enhancements? If you’re running Facebook ads, you might have come across some confusing new features or settings—like music randomly showing up on your ads. What gives? You’re not alone. Many advertisers are scratching their heads over Meta’s “Enhancements” settings and how they impact ad performance. Let me break it down for…
Thinking about running Facebook ads for your books but unsure if it’s a good investment? You’re not alone. Many authors are debating whether Facebook ads are worth the time and money, especially in today’s competitive market. Let’s break it down so you can make an informed decision. Why Marketing Isn’t Optional Anymore Publishing your book…
What It Is and Why You Need One Running Facebook ads as an author can feel like navigating a maze. Are you targeting the right audience? Setting the right goals? Spending your money wisely? These are some of the questions that a good ad account audit can help you answer. In this post, we’ll cover…