Facebook Ad Enhancements
What are Facebook ad enhancements? If you’re running Facebook ads, you might have come across some confusing new features or settings—like music randomly showing up on your ads. What gives? You’re not alone. Many advertisers are scratching their heads over Meta’s “Enhancements” settings and how they impact ad performance. Let me break it down for you so you can regain control over your ads and make decisions that work for your goals.
Want more help? Watch the video below to see how to manage these settings step-by-step:
What Are Facebook Ad Enhancements?
Meta has been rolling out “Enhancements” to give your ads an edge by automatically tweaking certain elements. These include music, text improvements, image filtering, and even 3D animations. Sounds convenient, right? Not so fast. While these options might be helpful in some cases, they can also backfire—like when an ad for a Western-themed book gets paired with unrelated Spanish music. Yikes. And guess what? Most of these are enabled by default unless you opt out.
Let’s walk through the steps to control these features.
Setting Up Your Ad Correctly
Whether you’re starting fresh or need to review existing ads, proper setup is key. Here’s how to get started:
Step 1: Create a New Ad
- Go to your Ads Manager and create a new ad.
- Assign your budget and audience settings. Remember, if you’re not using Advantage+ or Dynamic Creative, you’ll have full manual control here.
- In manual placements, carefully select where your ad will show, such as Instagram, Facebook, or Messenger. If you’re doing Advantage+ placements, you might want to leave optimizations alone since the platform auto-adjusts these for the audience.
Step 2: Select Media
After naming your ad, upload your media (image or video). Choose a 1:1 square ratio for Instagram and Facebook as it typically works best across devices. You’ll see options to crop or adjust your media here.
Now here’s where the “Enhancements” come into play.
How to Turn Off or Adjust Enhancements
Once your media is uploaded, scroll to the bottom of the ad setup screen to find the “Enhancements” section. By default, some options may already be switched on. Let’s cover each one:
- Music: Turn this off unless you’ve specifically chosen music to go with your ad. Random tracks often don’t align with your theme or message.
- Expand Image: This can make your image fit better in certain placements. It’s a safe choice to enable if resizing is needed.
- 3D Animation: This rarely makes a noticeable impact. You can leave it off unless you’re specifically testing it.
- Visual Touchups: Slight adjustments to brightness or contrast can improve the look of your ad. This one’s harmless, so feel free to leave it on if the effect suits you.
- Text Improvements: Meta might rewrite your text for “clarity.” If you’re particular about your messaging (and you should be), turn this off.
- Relevant Comments: This allows Meta to highlight useful comments under your ad. It’s okay to leave this on as long as your audience isn’t posting anything problematic.
Make sure you review these settings for every single ad.
Double-Check Duplicated Ads
Duplicating ads to test different creatives or audiences? Be extra cautious. When you copy an ad, your enhancement settings might reset. Go back and check everything—don’t assume Meta keeps your preferences intact. It’s worth the extra minute to review, especially for high-budget campaigns.
Why It’s Important to Stay in Control
Meta is heavily pushing AI-driven optimizations to manage your ads, but here’s the thing—they don’t necessarily know your audience as well as you do. Plus, their goal is to maximize their revenue, not necessarily yours. By staying hands-on, you can make sure your message resonates with your audience and avoids mismatches like unrelated music or awkward text adjustments.
Quick Tips for Managing Enhancements
- Check existing ads: If you already have campaigns running, edit them now to review enhancement settings.
- Test manually: Manually adjust your ad settings to maintain control over your brand’s style and tone.
- Keep Facebook’s goals in mind: They’re leaning hard into AI because it benefits them. You don’t always have to follow their defaults.
Keep Control
Don’t let Facebook ad enhancements trip you up. By customizing these settings, you’ll ensure your ads align with your brand and message. While some options can be useful, most require a hands-on approach to work properly. Stay in control of your campaigns, review every ad’s settings, and don’t hesitate to turn off features that don’t serve your goals.
Got questions about marketing or Facebook ads? Drop them in the comments or visit the resources linked below to learn more. Here’s to creating ads that truly reflect your vision and drive results!
