Market fluctuation might sound like a scary phrase, but it’s a reality for any author or business in general. At some point, sales will dip, rise, or plateau—it’s the natural ecosystem of any industry. But what does this mean for authors, and how can you adapt? Bonnie Paulson and Andy Stevens from “Finding Your Indie”…
Creating content takes time, energy, and creativity. So why let it live in just one place? Repurposing your content is a simple yet powerful strategy that helps you reach wider audiences while saving valuable time. Let’s break down how authors and creators can make the most of their content by reusing it across platforms. What…
Are you ready to face the reality of a pay-to-play market? As authors and creators, understanding this concept is a must in today’s world. It’s no longer just about quality content; it’s about visibility and staying competitive. Let’s break down what pay to play means, how it impacts you, and the smart ways to make…
Looking to boost your book marketing and connect with readers this June? We’ve got you covered. From tapping into seasonal opportunities to leveraging fun, creative social media trends, these tips are packed with practical advice for authors looking to build engagement without breaking the bank. You can also follow along with this video for more…
Ever picked up a book and wondered what it’s all about without flipping the pages? An eye-catching cover and clear branding can help readers make that decision fast. But when the branding isn’t clear, it leaves potential readers puzzled. Let’s talk about it—using an example we recently discussed in a Brand Spotlight session. Judging a…
When it comes to promoting your book series, first impressions matter. From the cover design to how the blurb is crafted, everything plays a role in capturing a reader’s attention. In this Brand Spotlight, we break down how small changes could enhance a book series’ appeal, using specific examples from popular titles. Book Two: Strong…
Let’s talk about an issue that recently shook the world of Facebook advertising. If you run ads on the platform, this one’s for you. In this post, we’re diving into what happened, how it affected advertisers, and why it matters to authors and anyone relying on Facebook Ads. Check out the video for a quick…
Understanding the difference between “Net” and “ROI” is key to making smarter advertising decisions. Whether you’re an author running ads for your books or managing ads for others, knowing these terms can help you track results better and scale effectively. Check out the video below for a helpful breakdown: Let’s break it all down so…
When it comes to marketing in the author industry, patience isn’t just a virtue—it’s necessary. Many authors want instant results from their marketing efforts and ad campaigns, but the truth is, success takes time. Whether you’re running Amazon ads, Facebook ads, or promoting your books on social media, patience can be your most valuable tool….
If you’ve been running ads but aren’t sure if they’re doing their job, you’re not alone. Many authors assume their ads should do all the heavy lifting, like directly selling books or skyrocketing subscriber numbers. But that myth can lead to wasted budget and frustration. Let’s break it down so you can evaluate your ads…