Understanding your author brand can feel like a daunting task. Is your overall message clear? Do your readers know what to expect when they pick up your book? These are the questions that drive the idea of a “Brand Spotlight.” Whether you’re just starting or need to ensure consistency, a focus on your brand can…

Looking for fresh ways to keep your readers engaged this July? We’ve got you covered. In this month’s edition of Social Media Corner, we’re diving into creative, budget-friendly ways to spice up your content calendar. Whether you’re a seasoned author or just starting out, there’s plenty here to help you connect with your audience, stay…

Finding the right conference as an author can be overwhelming. But sometimes, you stumble across an event that doesn’t just meet expectations—it redefines them. That was Inkers Con 2023. From valuable workshops to mouthwatering food (yes, bacon and pineapple!), it exceeded all expectations. Let’s dive into the highlights, lessons, and opportunities. What Makes Inkers Con…

When it comes to running ads for your books, analyzing data can quickly turn overwhelming. You might feel stuck between overanalyzing every little metric and barely scratching the surface because the numbers seem intimidating. Fortunately, simplifying the chaos is entirely possible by focusing on the right data points. Today, we’ll break it all down, so…

Scaling ads can feel overwhelming, especially when you’re unsure whether it’s the right time. Rushing into it without a proper plan can waste money and opportunities. So, how do you know when you’re ready to scale? Let’s break it down and ensure your efforts actually pay off. Whether you’re running Facebook ads, AMS ads, or…

Testing might not sound exciting, but it’s the secret weapon for figuring out what works in your marketing. If you’re running ads, trying out a new book cover, or simply tweaking strategies to grow your audience, testing can help you make smarter decisions. Today, we’ll talk about testing in marketing, why it’s so important, and…

Welcome back, indie authors! Bonnie Paulson and Mandy Stevens here, ready to share what’s been working, what’s coming up, and some exciting opportunities we’ve got in store. Let’s take a closer look at what’s been happening behind the scenes and where we’re heading next. Highlights From the Last Quarter A Soft Launch for Indie Marketing…

If you’re an indie author or a reader curious about how book marketing works, you’re in for a treat today. Let’s shine the spotlight on indie author Celia Roman. Exploring her branding, books, and strategies gives us insight into how authors can polish and market their work effectively. And hey, if you’re an aspiring author,…

When crafting Facebook ads, choosing the right image and messaging is key to standing out. But how do you know what works? Researching successful creatives used by others can offer valuable insights to inform your strategy. Today, we’re diving into how authors can research ad creatives on Facebook, find inspiration, and improve their ad performance….

Running ads on platforms like Facebook or Amazon AMS can be a powerful tool, but it comes with risks. Account lockouts, hacks, and unexpected issues can throw you off track. Having a backup user on your ad account isn’t just a good idea—it’s a smart move to safeguard your marketing efforts and your business. Here’s…