In the constantly changing world of book marketing, laying out an effective ad strategy can feel like a daunting task. Whether you’re a seasoned author or just getting started, staying consistent and clear about your goals is key. Marketing isn’t a sprint—it’s a long game that rewards steady effort. Let’s break down how to create…
Are you an author trying to make sense of marketing your books? If you’re feeling overwhelmed, you’re not alone. Luckily, there’s a tool to help simplify the chaos—Author Pilot. It’s practical, beginner-friendly, and packed with features to help authors track their book marketing efforts step by step. Let me walk you through my first experience…
Struggling to grow your readership and build a loyal audience for your books? Enter the reader magnet–a simple, free tool that can help you connect with your ideal audience and grow your email list. If you’re not sure what a reader magnet is or how to make it work, you’re in the right place. We’ll…
Figuring out how much to spend on advertising as an indie author can be tricky. Opinions vary, and the right answer depends on your situation. Some recommend spending 10-20% of your income on growth, while others push that to 50%. But before deciding, ask yourself two important questions: What can you afford? What are your…
If you’re an author selling direct to readers, having the right tools can make all the difference. Today, we’re diving into Selleasy, a Shopify app that’s perfect for enhancing upsells and product recommendations in your store. While there are plenty of Shopify apps out there, Selleasy offers more than just one feature, making it a…
Creating and managing an online store isn’t always easy, especially when you’re just starting out. If you’re an author using Shopify, there’s one app that can really make things smoother: Shopify’s Search & Discovery app. It’s simple, free, and can help you build up your store without spending extra money on pricey plugins. Whether you’re…
Running a Shopify store as an author or entrepreneur? You may have noticed loading speed can be a headache. A slow store can frustrate visitors and even impact sales. If your store feels sluggish, there’s a handy tool to consider: the Booster Page Speed Optimizer. This app is free and an easy way to improve…
A hugely common question that’s asked a lot in the author world is “should you hire an Ad Manager?” Ad managers aren’t magic. If your stuff can be sold, they can help. If it can’t, no one can fix that but you. When you’re trying to grow your career as an author, marketing can be…
Are you trying to make your Shopify store stand out with customer reviews but feel overwhelmed by the process? You’re not alone! Reviews are a powerful way to boost trust and conversions, but figuring out how to import and display them can be frustrating. Thankfully, there’s a simple solution: the AReview app for Shopify. In…
Raise your hand if you’ve ever felt like your social media posts are echoing into a void. You’re showing up, you’re posting, but where is the engagement? It’s barely there, and it can be incredibly frustrating. What’s going on, and how can you fix it? Mandie Stevens from Finding Your Indie is here to help!…