Keeping your social media fresh and engaging is essential for connecting with readers and building your author brand. With a little planning, you can take advantage of fun holidays and quirky observances to captivate your audience. August is packed with opportunities, from boosting engagement with interactive posts to showcasing your books creatively. Let’s dive into…
Are you getting the most out of your time when it comes to marketing? Time is our most valuable resource, and having proper systems in place lets you use it wisely. Whether you’re publishing a book or a blog post, efficient systems can save you and your virtual assistant (if you use one) both time…
Being an author is more than just writing books. It’s about getting your work into readers’ hands, and that requires marketing. But what does advertising mean for authors, exactly? How can you approach it in a way that increases your chances of success without feeling overwhelmed? Let’s talk about what advertising looks like for authors,…
Planning your book marketing should never feel overwhelming. Let’s chat about how indie authors can use seasonal trends to boost their book sales. Whether it’s capitalizing on major holidays, niche events, or even pop culture releases, marketing with seasons in mind can help you connect with readers at the right time. Check out our video…
How do algorithms affect authors’ success on platforms like Amazon? More importantly, are authors unknowingly sabotaging their own efforts? Today, we’re dissecting how algorithms work, how they tie into book marketing, and ways authors might be breaking them without realizing it. Let’s simplify the complexities and uncover actionable strategies to help your marketing thrive. Watch…
Looking for creative ways to spice up your social media in May? Let’s face it—keeping your posts engaging can feel like a chore, especially when you’re staring at a blank content calendar. That’s where themed social media posts can save the day! From quirky holidays to month-long observances, May is full of opportunities to engage…
If you’re an author dabbling in Facebook ads—or Meta ads, as they’re often called—you’ve probably noticed some changes in the ad game lately. Are the algorithms glitchy? Are costs rising? You’re not imagining things. Let’s break down what’s happening, how it impacts authors, and how you can work around it to keep your marketing humming…
Bonnie Paulson here, joined by Mandy Stevens! We’ve been busy, but we’re back to share all the exciting highlights from our experience at the Content Entrepreneur Expo (CEX) 2024. If you’re an author, content creator, or just someone curious about the event, there are valuable lessons you can take away. Check out our video recap…
Selling directly to readers as an author is a powerful strategy, and Shopify makes it easier than ever. If you’ve ever wondered how to bundle books into a series or boxset for your Shopify store, this post explains two straightforward and free ways to do it. Whether you’re self-publishing romance audiobooks, epic fantasy ebooks, or…
As the holiday season approaches, November offers plenty of opportunities for authors to connect with readers. Social media can be both fun and strategic this time of year if you plan your posts around key dates and themes. From Thanksgiving to National Novel Writing Month, this is the perfect moment to stay active and keep…