What are Facebook ad enhancements? If you’re running Facebook ads, you might have come across some confusing new features or settings—like music randomly showing up on your ads. What gives? You’re not alone. Many advertisers are scratching their heads over Meta’s “Enhancements” settings and how they impact ad performance. Let me break it down for…
Creating a marketing plan is more than just a to-do list; it’s the backbone of your strategy as an author. In this post, we’re diving into how to take what you already have—your books and other creative assets—and turn them into even more opportunities for growth. Whether you’re a fast-releasing author or someone who publishes…
Thinking about running Facebook ads for your books but unsure if it’s a good investment? You’re not alone. Many authors are debating whether Facebook ads are worth the time and money, especially in today’s competitive market. Let’s break it down so you can make an informed decision. Why Marketing Isn’t Optional Anymore Publishing your book…
Create a Winning Marketing Plan That Drives Results Are you ready to create a marketing plan using your backlist that works? Whether you’re new to the game or a seasoned pro, it’s essential to understand your catalog and how it ties into your overall brand. Let’s dive into how your backlist and assets play a…
Planning is the backbone of a successful marketing strategy, and it’s no different when it comes to creating a production schedule. Understanding how to manage your time and workload effectively can make or break your marketing plan. Hi, I’m Bonnie Paulson, and welcome to Finding Your Indie. Today, we’re breaking down the essential components of…
Building a successful review crew might feel overwhelming for authors, especially if you’re just starting. You might wonder, “How do I even begin?” or “What’s the best way to get reviews without overcomplicating things?” The good news is this: setting up a great review crew isn’t as hard as it seems, but it does take…
What It Is and Why You Need One Running Facebook ads as an author can feel like navigating a maze. Are you targeting the right audience? Setting the right goals? Spending your money wisely? These are some of the questions that a good ad account audit can help you answer. In this post, we’ll cover…
Boost Sales and Reader Engagement Creating a marketing plan can feel overwhelming, especially if you’re an author juggling multiple responsibilities. But here’s the deal: without a plan, you’re flying blind. Whether you’ve written one book or have a thriving catalog of titles, a solid marketing strategy is what takes you from “just trying things out”…
Marketing your books can feel like navigating a maze, but newsletter swaps are one strategy authors often swear by. Whether you’re new to this technique or just wondering if you’re doing it right, let’s break it down. These simple yet powerful tips will help you maximize your swaps, build trust with your readers, and grow…
Book marketing mistakes are a dime a dozen. But let’s hit up the top 5 that can make a difference! Are you struggling to connect with your readers? You’re not alone. Many authors face challenges when it comes to marketing their books effectively. But the good news? Most problems come down to a handful of…