Marketing Tips: Facebook Page – Boost Engagement and Activity with Proven Strategies 2025

Getting your Facebook page active and engaging can feel like a challenge. Whether you’re an author, business owner, or creator, having a lively page makes a big impact. But it won’t happen overnight—consistency and strategy are key to success.

If you’ve been wondering how to breathe life into your Facebook page, here’s how you can do it. Let’s break it down.

Why an Active Facebook Page Matters

A Facebook page full of activity signals to the platform that your content is worth sharing. This helps boost visibility for your page organically, and even improves performance if you’re running ads. Engaged followers are also more likely to actually buy or interact with your products and content.

But if your page has gone quiet, there’s no need to panic. The first step? Understand why it’s inactive in the first place.

Pinpointing Why Your Page is Quiet

Before you start adding content, identify what’s causing the inactivity. Ask yourself:

• Are you posting regularly? Sporadic posting won’t keep followers engaged.
• Are you only posting about your books/releases? Posting only when you launch something creates a “buy, buy, buy” vibe, which can feel pushy.
• Do you have the wrong audience? If your followers are family members or other authors (not your potential readers), that’s a problem.

Sometimes we gain followers through follow-for-follow exchanges, giveaways, or takeovers. While giveaways can grow your audience, they might attract people who just want freebies. Your challenge is turning a portion of these leads (even 10%) into true fans.

What to Post on Your Facebook Page

So, what’s the secret sauce? A mix of content that feels personal, fun, and relatable. Here’s a guide:

Books Are Just the Beginning

Yes, post about your books! Include:

• New Releases: Keep your fans updated.
• Backlist Titles: Don’t let your older work gather dust—new readers may not have seen these yet.

But don’t stop there.

Connect with Readers’ Interests

Think about who your readers are. Are they hockey fans? Do they love Marvel movies? What coffee mug memes would make them laugh? When you understand what they like outside of books, you’ll know what to share.

For example:

• Urban Fantasy Fans: Share witchy or superhero-related content.
• High Fantasy Fans: Lord of the Rings trivia or memes might grab their attention.
• Sweet Romance Readers: Talk about Hallmark movies or share heartwarming quotes.
• Spicy Romance Fans: Let’s be honest, those hot guy photos always do well.

Tap Into Viral Gold

Posts don’t have to be complicated to go viral. Often, the simplest ideas work best. For instance, a graphic about “the loudest sounds: a shower running, coffee brewing, and a page turning” can grab massive attention. When a post like this takes off, use the momentum—share links to your books, offer free downloads, or point them to your newsletter signup to maximize visibility.

Ask Questions

People love to talk about themselves. Use that! Ask what shows they’re binge-watching, their favorite movie, or their dream book plot. This doubles as market research to better understand your audience. Bonus: when followers comment, it boosts engagement on your page.

Share Artwork or Excerpts

Give fans a behind-the-scenes look at your creative process. Post book illustrations, cover reveals, or short excerpts. Visuals and sneak peeks always generate excitement.

Consistency Is the Name of the Game

Here’s the deal: warming up an inactive page takes time. Post consistently, interact with your followers, and pay attention to what resonates. If your page still isn’t growing, it might be time to rethink who’s following you and work on finding people who share your interests or love your genre.

If you’re looking for more inspiration, some tools can help. For example, using a meme bank (like the one in my course) can simplify adding fresh, engaging content to your page.

Final Thoughts

Making your Facebook page more active is like nurturing a plant—it takes effort and care. Post consistently, connect with your readers on a personal level, and create a space where they want to hang out. Over time, your efforts will pay off in the form of a lively, engaged community.

Have more questions or need resources? Don’t hesitate to drop by my website or join our free Facebook group. Stay tuned for next week’s post where I’ll dive into social media tips for April.

Good luck, and happy posting!