Planning your book marketing should never feel overwhelming. Let’s chat about how indie authors can use seasonal trends to boost their book sales. Whether it’s capitalizing on major holidays, niche events, or even pop culture releases, marketing with seasons in mind can help you connect with readers at the right time. Check out our video…
How do algorithms affect authors’ success on platforms like Amazon? More importantly, are authors unknowingly sabotaging their own efforts? Today, we’re dissecting how algorithms work, how they tie into book marketing, and ways authors might be breaking them without realizing it. Let’s simplify the complexities and uncover actionable strategies to help your marketing thrive. Watch…
Looking for creative ways to spice up your social media in May? Let’s face it—keeping your posts engaging can feel like a chore, especially when you’re staring at a blank content calendar. That’s where themed social media posts can save the day! From quirky holidays to month-long observances, May is full of opportunities to engage…
If you’re an author dabbling in Facebook ads—or Meta ads, as they’re often called—you’ve probably noticed some changes in the ad game lately. Are the algorithms glitchy? Are costs rising? You’re not imagining things. Let’s break down what’s happening, how it impacts authors, and how you can work around it to keep your marketing humming…
Bonnie Paulson here, joined by Mandy Stevens! We’ve been busy, but we’re back to share all the exciting highlights from our experience at the Content Entrepreneur Expo (CEX) 2024. If you’re an author, content creator, or just someone curious about the event, there are valuable lessons you can take away. Check out our video recap…
Selling directly to readers as an author is a powerful strategy, and Shopify makes it easier than ever. If you’ve ever wondered how to bundle books into a series or boxset for your Shopify store, this post explains two straightforward and free ways to do it. Whether you’re self-publishing romance audiobooks, epic fantasy ebooks, or…
Sometimes Optimizing AMS Ads for Authors can sound daunting. If you’re navigating the world of AMS ads and feeling overwhelmed, you’re not alone. Advertising is one of the biggest challenges authors face when trying to get their books in front of readers. That’s where tools like MerchJar come in. After months of using MerchJar, I’ve…
If you’re an indie author trying to grow a loyal fan base, you’ve probably come across “Stuff Your Kindle Day.” At first, it seems like a fantastic idea—offering your books for free to reach thousands of readers. But is it really helping your author career? Let’s dive into why this strategy may not be all…
Getting your book into the hands of the right readers and reaching ideal readers can feel like solving a puzzle. You’ve poured your heart into writing, but if the right audience isn’t finding your work, it’s like shouting into the void. The good news? You can fix this. Whether you’re a first-time author or juggling…
Are you struggling to make sense of your Facebook ad performance? Wondering how to optimize your marketing efforts and maximize your return on investment? In this post, we break down an author ad account audit with actionable insights, tips, and strategies to improve your campaigns. Whether you’re a seasoned indie author or just starting out,…