Build your audience in the best ways possible. As an author, marketing can feel like a constantly shifting puzzle. Are you keeping up with the changes? From community engagement to navigating ad platforms like AMS and Facebook, understanding where to focus your efforts can make all the difference. Let’s break it all down. The Importance…
If you’re an author, aspiring writer, or book lover, it’s time to mark your calendar for two incredible events, Orlando Reads Books and Author Nation RAVE. These events are coming up, packed with workshops, networking opportunities, and reader-focused experiences. Whether you’re looking to refine your craft, market your books better, or connect with fans, these…
If you’re an indie author striving to grow your audience and strengthen your brand, you’re not alone. Connecting with readers is a challenge, but there’s one tool that can mean the difference between casual followers and loyal fans: email sequences for authors. These pre-written, automated emails help you stay engaged with readers, even when you’re…
Glo Color Swatches for Shopify is one of my favorite plugins for Shopify. Let’s dive into why. Shopify makes online sales simple, but finding the right tools to customize your store can be overwhelming. For authors looking to go direct and offer a seamless shopping experience, apps like Glo Color Swatch can be a real…
If you’re an indie author navigating the tricky world of advertising, you’ve probably noticed something odd: ads for your books showing up on websites you never expected. New York Times? Bloomberg? Why is your Amazon ad budget suddenly spread across the internet? Today, we’re diving deep into controlling Amazon off-site ads, saving you money, and…
It can feel like a secret on how to simplify marketing for authors. Marketing as an author can feel like climbing a mountain with no end in sight. You’re trying to balance writing, personal commitments, and the overwhelming world of self-promotion. Sometimes, it might feel like you’re sabotaging yourself without even realizing it. But the…
What are Facebook ad enhancements? If you’re running Facebook ads, you might have come across some confusing new features or settings—like music randomly showing up on your ads. What gives? You’re not alone. Many advertisers are scratching their heads over Meta’s “Enhancements” settings and how they impact ad performance. Let me break it down for…
Creating a marketing plan is more than just a to-do list; it’s the backbone of your strategy as an author. In this post, we’re diving into how to take what you already have—your books and other creative assets—and turn them into even more opportunities for growth. Whether you’re a fast-releasing author or someone who publishes…
Thinking about running Facebook ads for your books but unsure if it’s a good investment? You’re not alone. Many authors are debating whether Facebook ads are worth the time and money, especially in today’s competitive market. Let’s break it down so you can make an informed decision. Why Marketing Isn’t Optional Anymore Publishing your book…
Create a Winning Marketing Plan That Drives Results Are you ready to create a marketing plan using your backlist that works? Whether you’re new to the game or a seasoned pro, it’s essential to understand your catalog and how it ties into your overall brand. Let’s dive into how your backlist and assets play a…